Really? False? Be careful of information on social media.

In the construction industry, there's a growing trend of social media posts leading to unexpected problems. Even without malicious intent, companies and business partners can suffer serious damage. This article explores information management in the age of social media.

Did the company have a close call during video recording?
Company name and site photos
Be careful when posting on social media.

2026.07.31

#VOL.09 #ideas #NEW
Really? False? Beware of information on social media_1

Videos I took during breaks at work
When I posted it on social media, something unexpected happened
This led to trouble.

Have you ever heard a story like that?

A foreign employee at a certain company posted a video on social media. The employee was simply enjoying dancing, but the video showed work clothes with the company name on them. Moreover, the employee had many followers, so the video was seen by many people. The company explained the situation to the employee as soon as they noticed it and gave them a strong warning.

In recent years, awareness of information leaks has increased throughout society, and the construction industry is no exception. In fact, there have been cases where photos taken at an airport construction site—an area only accessible to construction workers—were posted on social media, leading to a major problem after being pointed out by an airline. Such troubles occur regardless of whether the person is a foreigner or Japanese.

Social media is a convenient communication tool, but information posted can be seen by many people. Before posting photos from the work site or videos that include the company name, make sure to remind your team members to check if the content is suitable for public sharing.

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summary
  • Photos and videos showing the site or company name should be handled with care.
  • Even without malicious intent, information leaks can occur.
  • The more followers you have, the greater the risk of your influence spreading.
  • Make it a habit to check whether the content is suitable for public release before posting.
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Visionista / VOL.092026 | Summer

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